Privacy Policy
Our website address is: https://tatolaads.com.
TATOLAADS LIMITED Marketing Platform Privacy Policy
Last updated: January 1, 2022
Effective date: January 1, 2022
Introduction to the
TATOLAADS LIMITED, (also referred to as "We") is a marketing platform solution provider that
provides
advertising and traffic monetisation services/products, including through digital media (owned or
through third party publishers), surveys, owned and operated applications/components,
offering/requiring exchange (owned or through third party partners), Provides marketing automation
solutions and other services such as fraud detection, reporting, audience, attribution, analysis,
modeling, labeling, statistics (the "Marketing Platform").
Scope of application of this Privacy policy
This Privacy Policy explains how TATOLAADS LIMITED collects, uses and shares personal information of individual terminal users in the process of providing marketing platform services. Before using the services of the Marketing Platform, please be sure to read and understand this Privacy Policy carefully, especially the terms in bold, and use the services of the Marketing Platform after confirming that you have fully understood and agreed. Please note that once you start using the services of the Marketing platform, you will be deemed to have fully understood and agreed to this Privacy Policy. Please note that our marketing platform services are usually embedded in our partners' applications in the form of software development kits (SDKS), so it is often difficult for us to directly interact with you and ask for your consent. However, we will ask our partners to disclose and provide links to this Privacy policy in their privacy policy. Using the partner's interaction page to inform you and ask for your consent.
Please note that this Privacy Policy does not apply to products/services other than those provided by the marketing platform for end users, nor does it apply to products/services provided by any third party that has access or business cooperation with the marketing platform. Please read the privacy policies of relevant products, services and third parties. We shall not bear any legal responsibility for the processing of such personal information.
TATOLAADS LIMITED marketing platform services
We work with third-party publishers and app developers to serve ads on their digital platforms on behalf of demand-side advertising partners through various advertising solution channels including exchange, web, offline, etc. Campaign planning, statistics ( e.g., whether the AD was viewed, its timestamp, etc.) and attribution of the AD itself or through third party partners.
TATOLAADS LIMITED provides marketing platform services including AD placement optimization, data analysis/enrichment, label creation, user acquisition or re-engagement through various digital advertising channels. Our platform enters data into its marketing platform from a variety of sources, including end-user information collected by our systems, applications, partners or business customers, which may include third-party applications and services that you use. See the privacy policies of the applications and services you use to learn how these applications and services collect, use, and share data from your interactions with them. Not responsible for how these third-party applications and services collect and use data.
What types of personal information do we collect?
When you view an advertisement distributed through our marketing platform in an app or other digital media, we may collect information about your device and your interaction with the advertisement. This information allows us to serve you ads and improve our services, including identifying your device when you use the applications we work with. Our platform may also collect information voluntarily provided by you when you choose to participate in our surveys or interact with our feedback-based applications. The types of personal information we may collect are as follows. The sensitive personal information has been shown in bold. Please pay special attention to it:
- Device identifier. A device identifier is a unique alphanumeric string for a
device, including:
- iOS Device Advertising Identity (IDFA) and Vendor iOS Identity (IDFV)
- Android ID and GID of the Android device
- International Mobile Equipment Identity (IMEI)
- Location information, including:
- Location or precise location information of the device (if the application you are using can legally obtain such location information, for example, if you have agreed to enable device permissions related to location).
- Location information we infer from your device's IP address (the accuracy of such location is limited to the city level, such as Beijing)
- Network information, including:
- Mobile operators
- Network type (such as Wi-Fi or cellular)
- IP address
- Date and time of networking
-
Information about the application, our Software Development Kit (SDK),
including:
- The name or version of the application
- The application identifier
- SDK version
-
Other information about the device, including:
- Type of device (e.g. brand and model of mobile phone)
- Operating system (e.g. iOS, Android)
- Language Settings and time zones
-
Advertising information. We collect information about advertisements displayed on your
device, including:
- Content types of ads (advertisers and categories, such as games, finance, entertainment, news)
- AD placement (e.g. the digital media or app where the AD appears)
Whether you browse, click, or otherwise interact with the AD Survey information. Users may be invited to volunteer for an online survey. These surveys help brands improve the products and services they offer you. If you participate in the survey, we may collect the above equipment information from you and the following information provided by you, including:
- age
- The name
- Email address
- gender
- Preferences for brands
- modes of travel
- other user choices
- Marketing information from third parties: In our marketing platform services, our business customers, partners or suppliers may disclose to us certain personal or non-personal information that they have separately collected about you during your use of their applications or services so that we can effectively provide the services. The personal information processing activities of such third parties will comply with their respective privacy policies and applicable laws and regulations. We will not use the personal information they provide to us for any other purpose that is not permitted by third parties or by law, unless we have obtained your prior consent.
How do we use your personal information?
We will use your personal information collected for the following purposes, functions or scenarios:
- Advertise based on your personal situation
- Display ads on your device, which may include ads tailored to your interests, preferences, and location;
- Bid to place ads and determine which ads are most effective;
- Avoid showing you too many of the same ads;
- Establish segmented key demographic labels to enable our business customers and partners to provide more targeted advertising and products;
- Analyze and provide reports to our demand-side partners or advertisers on advertising and delivery effectiveness, including based on different types of devices that we have determined to be owned by the same person. When providing this service, we or our hired third parties may use cross-device data to serve interest-based advertising and serve customized ads to users across multiple mobile devices, including OTT applications and smart TVS.
- Improve the service/product, Improve our services and assist our business customers and partners to improve their products and services.
- Ensure the safety of service/product. Detect, block, and prevent fraud, fraudulent traffic, or secure our systems.
- Conduct research We may process your feedback on the survey and share such feedback data with brands who are our commercial customers. In this scenario, personal information mentioned May be collected and used.
- Potential customer development and release. We may offer marketers a form based advertising program that includes collecting information you voluntarily provide as part of an advertisement containing a questionnaire. Such information may contain personal information, non-personal information, or both. All information you voluntarily provide when completing such a form or questionnaire will normally be forwarded directly to the relevant marketer's server or its login page, in which case the processing of such information is subject to the marketer's privacy policy.
-
Collection, use and processing without your consent.
Please note that according to the provisions of laws and regulations, we do not need to
obtain
your consent to collect, use or otherwise process your personal information under the
following
circumstances:
- Necessary for the conclusion and performance of a contract to which the individual is a party, or necessary for the implementation of human resources management in accordance with labor rules and regulations formulated according to law and collective contracts signed according to law;
- Is necessary for the performance of statutory duties or obligations;
- Necessary for responding to public health emergencies or for protecting the life, health and property safety of natural persons in emergency situations;
- Conduct news reporting, public opinion supervision and other acts in the public interest, and process personal information within a reasonable scope;
- To handle, within a reasonable extent, the personal information disclosed by an individual or other personal information disclosed legally;
- Other circumstances prescribed by laws and administrative regulations.
Our sharing, transfer and public disclosure of personal information
1. Sharing of personal information
1.1 Share with our affiliates
We may share personal information with our affiliates in order to improve our services and those of our affiliates and to better provide all services to you and our business customers, including effective content management.
1.2 Share with third-party partners
Publisher and supplier partners. We may share your information with publishers (application publishers) to help them understand how users interact with their applications and the ads on their applications;
Demand-side partners and advertisers. We may share your information with demand-side partners, brands and advertisers who use our marketing platform, so that they can understand the effect of their delivery, and help them more targeted delivery, products or services;
Marketing partners. We may share your information with data partners, who help us better understand your preferences by providing data enrichment, identification and analysis services, and statistical companies, which help us to attribute and track advertising distributed through us;
Service provider. We may share the personal information we collect about you with our third party service providers, including the following types of services: information technology and related services, fraud detection, information and services, payment processing services, customer services, and providers who assist us in providing services.
2. Transfer of personal information
If we need to transfer your personal information due to merger, division, dissolution, declaration of bankruptcy and other reasons, we will inform you of the recipient's name or name and contact information, and require the recipient to continue to be bound by this policy. If the receiving party changes the original processing purpose and method, it will seek your consent again in accordance with the law, unless otherwise stipulated by laws and regulations. In the event of bankruptcy liquidation with no receiving party, we will delete your personal information, unless otherwise required by laws and regulations.
3. Public disclosure of personal information
We generally do not publicly disclose your information, except with your sole consent or as otherwise required by laws and regulations.
4. Sharing, transfer and public disclosure without your consent
Please note that according to the provisions of laws and regulations, we do not need to obtain your consent to share, transfer or publicly disclose your personal information under the following circumstances:
- Necessary for the conclusion and performance of a contract to which the individual is a party, or necessary for the implementation of human resources management in accordance with labor rules and regulations formulated according to law and collective contracts signed according to law;
- Is necessary for the performance of statutory duties or obligations;
- Necessary for responding to public health emergencies or for protecting the life, health and property safety of natural persons in emergency situations;
- Conduct news reporting, public opinion supervision and other acts in the public interest, and process personal information within a reasonable scope;
- To handle, within a reasonable extent, the personal information disclosed by an individual or other personal information disclosed legally;
- Other circumstances prescribed by laws and administrative regulations.
How do we keep information safe?
We attach great importance to the security of your personal information, and take all kinds of technical measures and management measures in accordance with laws and regulations, industry standards, reasonable and feasible, to protect your personal information, prevent the occurrence of personal information disclosure, damage, loss, tampering and other security incidents. We also seek appropriate contractual protection for the collection, use or processing of personal information by our partners.